Principal UX/UI designer, acting as lead on UX strategy and handling the end-to-end design process.
The project required 110% of my attention. I can truly say I worked tirelessly to ensure that the user experience was effective for the needs of our users/customers, while also seeking out the goals of Zebra and this new business opportunity. As the lead UX on the project, I was juggling any of the following tasks on a daily basis:
Zebra is the official player tracking technology partner for the NFL, giving the league and teams extremely granular data around player movement in both practice and game venues. The data was simply that, data, and teams were only able to truly leverage it through manual processes and spreadsheet wizardry - which consumed too much time, energy, resources, and money.
Zebra's Sports division had tremendous sports knowledge and talent, plus the ability to analyze the raw data...and saw the opportunity to provide extremely valuable metrics and insights that could be used across all aspects of the game. From injury management to performance analysis, Zebra could bring new perspectives and capabilities that could give teams a real performance edge.
When I joined the project, the sports team had already validated the concept of their unique insights at the yearly NFL combine. Zebra had been working with teams directly on certain products/solutions and had shown some rough prototypes of what these insights might look like. With the excitement of some team prospects, Zebra set out to deliver on the concept by the start of the next season (~7 months from the combine - yikes!). I was hired directly for this project, and immediately went to work in partnership with the sports division leadership to start gaining alignment on more practical items like expanding our understanding of the real use cases for each of our personas (general managers, coaches, and trainers) and refining a broader set of insight concepts into an effective selection to create the most value. We then started architecting how the experience would work by creating rough prototypes of navigation flow, insight exploration, important capabilities like report generation and exporting data. This was a massive cross-functional effort, and I worked extremely hard to stay focused on advocating for the right user experience while also delivering effective solutions on an extremely tight schedule.
Because of the sensitive nature of the information/data within this product, I can only show some snapshots of the final experience. I can provide more examples as part of a live demo if it is required for any job interview.
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